Summary

Lyca Balume is the Lead Designer at Prostrive, where she drives the design of innovative web, mobile, and digital products. She leads design initiatives across UI/UX, brand identity, and design systems, ensuring products are both visually compelling and highly usable. Lyca collaborates closely with product, engineering, and marketing teams to translate complex business and user needs into intuitive, high-quality digital experiences.

Background and Expertise

She studied Visual Communications, a discipline that has since developed into a comprehensive design practice that includes visual storytelling, UI/UX design, and brand strategy. She has also completed professional development in UX design, with expertise in product and brand design across SaaS, Web3, fintech, e-commerce, and B2B.

Lyca creates scalable, user-centered design systems that balance aesthetic appeal with functional clarity, delivering intuitive, impactful products that resonate globally.